https://www.vehiclesnetwork.com/blog Default Blog https://www.vehiclesnetwork.com/blog/C/2024/08/13/Why-Your-Auto-Dealer-Website-Needs-a-Redesign-51 https://www.vehiclesnetwork.com/uploads/files/s1/pc/r7/dq/hc/Shopping_online_for_car.jpg https://www.vehiclesnetwork.com/blog https://www.vehiclesnetwork.com/uploads/files/s1/pc/r7/dq/hc/Shopping_online_for_car.jpg More people than ever are searching online for cars. Nearly all (95%) of car buyers begin their search online. That means the first impression car buyers have of your dealership is from your website.  Why Redesign Your Dealership Website? Design Trends Change You might have gotten a professional design and loved your website. But design trends and search algorithms change. If you’re not updating your design, you will give potential car buyers the impression that your dealership is outd... https://www.vehiclesnetwork.com/blog/C/2024/08/13/Why-Your-Auto-Dealer-Website-Needs-a-Redesign-51 Tue, 13 August 2024 15:02:57 GMT lindsey@apogeeinvent.com https://www.vehiclesnetwork.com/blog/C/2022/05/17/Does-Your-Dealership-Need-Facebook-50 https://www.vehiclesnetwork.com/uploads/files/6e/p9/jr/dx/d9/Dealership_Facebook.jpg https://www.vehiclesnetwork.com/blog https://www.vehiclesnetwork.com/uploads/files/6e/p9/jr/dx/d9/Dealership_Facebook.jpg Over the past decade, Facebook has become more than just a social network. It has become the new Craigslist, leveraging the trust from people’s connections and personal profiles to make their Marketplace a huge success. Even amidst recent reports of slowed growth and political issues plaguing the social network, Facebook and its associated apps (Instagram, WhatsApp, Messenger) is still a major player in the digital marketing realm. The network has the power to shape opinions and drive traff... https://www.vehiclesnetwork.com/blog/C/2022/05/17/Does-Your-Dealership-Need-Facebook-50 Tue, 17 May 2022 14:31:52 GMT lindsey@apogeeinvent.com https://www.vehiclesnetwork.com/blog/C/2022/04/22/Why-Attend-Auto-Dealership-Conventions-49 https://www.vehiclesnetwork.com/uploads/files/bo/e4/p7/1t/0o/Convention.jpg https://www.vehiclesnetwork.com/blog https://www.vehiclesnetwork.com/uploads/files/bo/e4/p7/1t/0o/Convention.jpg Dwight and Chris are looking ahead to this year’s NIADA convention coming in June to Las Vegas (conveniently where our main office is located!). We have continued to attend the event, even while some pandemic fears linger. Why does the VehiclesNetwork team consider conventions to be so valuable? Why attend an auto dealer convention? Building Trust Trust is a crucial part of any working relationship. We carry out so many of our relationships online in modern times. Face-to-face meetings are ... https://www.vehiclesnetwork.com/blog/C/2022/04/22/Why-Attend-Auto-Dealership-Conventions-49 Fri, 22 April 2022 14:53:17 GMT lindsey@apogeeinvent.com https://www.vehiclesnetwork.com/blog/C/2021/09/14/NIADA-Convention-2021-Recap-46 https://www.vehiclesnetwork.com/uploads/files/y7/e0/vy/ik/gs/Convention_Center_2021.jpg https://www.vehiclesnetwork.com/blog https://www.vehiclesnetwork.com/uploads/files/y7/e0/vy/ik/gs/Convention_Center_2021.jpg Dwight and Chris attended the NIADA Convention in San Antonio, TX this year. It was great to be back with clients and partners in person at this event. Much of our daily work with our clients and partners is done over the phone, email, or Skype. This can be very efficient, but it doesn't take the place of a handshake, looking them in the eye, and speaking face-to-face. For us, this is the value of conventions like the one NIADA puts on every year. We enjoy the educational seminars. We appreci... https://www.vehiclesnetwork.com/blog/C/2021/09/14/NIADA-Convention-2021-Recap-46 Tue, 14 September 2021 14:13:33 GMT lindsey@apogeeinvent.com https://www.vehiclesnetwork.com/blog/C/2021/08/10/Auto-Industry-Netflix-vs-Blockbuster-Moment-43 https://www.vehiclesnetwork.com/uploads/files/20/so/g2/bg/tf/Online_Car_Shopping_2.jpg https://www.vehiclesnetwork.com/blog https://www.vehiclesnetwork.com/uploads/files/20/so/g2/bg/tf/Online_Car_Shopping_2.jpg Do you remember going to a Blockbuster Video to pick out a movie to rent with your friends?  How about signing up for Netflix’s program to pick a video that was sent to your house to watch, and then you returned it when you were done? (I think that program still exists, but I don’t know anyone who actually uses it). My kids have never heard of Blockbuster. But they watched cartoons on Netflix this morning. What made Netflix such a blockbuster success, while Blockbuster has disappeare... https://www.vehiclesnetwork.com/blog/C/2021/08/10/Auto-Industry-Netflix-vs-Blockbuster-Moment-43 Tue, 10 August 2021 15:28:41 GMT lindsey@apogeeinvent.com https://www.vehiclesnetwork.com/blog/C/2021/07/15/Why-Attend-NIADA-2021-Convention-and-Expo-42 https://www.vehiclesnetwork.com/uploads/files/8u/fk/xu/h0/lb/San_Antonio_River_Walk.jpg https://www.vehiclesnetwork.com/blog https://www.vehiclesnetwork.com/uploads/files/8u/fk/xu/h0/lb/San_Antonio_River_Walk.jpg We're excited to be attending the 2021 NIADA Convention and Expo in the beautiful city of San Antonio, TX.  When: August 23 - 26, 2021 Where: Henry B. Gonzalez Convention Center in San Antonio, Texas Why: Network with other professionals, learn popular trends and new trade secrets, have a great time in a picturesque setting! After the past year of digital conventions, the VehiclesNetwork team is looking forward to again seeing our clients, colleagues, and partners at the NIADA face-to-fa... https://www.vehiclesnetwork.com/blog/C/2021/07/15/Why-Attend-NIADA-2021-Convention-and-Expo-42 Thu, 15 July 2021 13:47:41 GMT lindsey@apogeeinvent.com https://www.vehiclesnetwork.com/blog/C/2021/06/03/The-Evolution-of-Automotive-Marketing-41 https://www.vehiclesnetwork.com/uploads/files/j6/3i/hb/0m/8j/Vehicle_Ads_Through_the_Years_Blog_Header.jpg https://www.vehiclesnetwork.com/blog https://www.vehiclesnetwork.com/uploads/files/j6/3i/hb/0m/8j/Vehicle_Ads_Through_the_Years_Blog_Header.jpg How Automotive Marketing Has Changed (or Not) over the past century. Since the first automobile advert in 1898, automotive advertising has evolved quickly. However, the same basic principles still apply, and can be seen throughout the decades. Even as the medium and delivery methods advance with the times, the core message for automotive sales has remained constant. Core themes in automotive advertising: Communicate the problem you’re solving for them.  “Sell the problem you solve, n... https://www.vehiclesnetwork.com/blog/C/2021/06/03/The-Evolution-of-Automotive-Marketing-41 Thu, 3 June 2021 14:48:51 GMT lindsey@apogeeinvent.com https://www.vehiclesnetwork.com/blog/C/2021/04/07/Gen-Z-Car-Buying-Behaviors-40 https://www.vehiclesnetwork.com/uploads/files/op/zo/vj/sp/v0/Gen_Z_Car_Buying.jpg https://www.vehiclesnetwork.com/blog https://www.vehiclesnetwork.com/uploads/files/op/zo/vj/sp/v0/Gen_Z_Car_Buying.jpg Car buying trends and first time car buyer behavior. Studies show that younger generations are slower to get behind the wheel. What does that mean for your auto dealership, and what might change that trend? Gen Z lives in a digital world. A recent report from Lang Marketing highlighted a new trend that sets them apart from their Millennial and Gen X predecessors, finding that more than 40 percent of 19-year-old Gen Z Americans (born after 2000) do not have a driver’s license and 48 percent ... https://www.vehiclesnetwork.com/blog/C/2021/04/07/Gen-Z-Car-Buying-Behaviors-40 Wed, 7 April 2021 13:13:59 GMT lindsey@apogeeinvent.com https://www.vehiclesnetwork.com/blog/C/2021/02/08/Search-Ranking-Updates-You-Should-Know-39 https://www.vehiclesnetwork.com/uploads/files/c8/es/cs/v6/tq/Auto_Dealer_SEO.jpg https://www.vehiclesnetwork.com/blog https://www.vehiclesnetwork.com/uploads/files/c8/es/cs/v6/tq/Auto_Dealer_SEO.jpg How your auto dealer website ranks online is always changing. Search engines are constantly updating their algorithms and creating new rules. As marketers, web managers, and auto dealership owners, all we can do is hang on for the ride. With over 87% of the market share, Google is the search kingpin.  As part of our continued dedication to helping our clients ranks at the top of Google for local search results, we are always following the latest search ranking updates.  These are tw... https://www.vehiclesnetwork.com/blog/C/2021/02/08/Search-Ranking-Updates-You-Should-Know-39 Mon, 8 February 2021 16:24:51 GMT lindsey@apogeeinvent.com https://www.vehiclesnetwork.com/blog/C/2021/01/21/The-Future-of-Car-Buying-by-the-Numbers-38 https://www.vehiclesnetwork.com/uploads/files/n0/up/58/gv/nf/The_future_of_car_buying.jpg https://www.vehiclesnetwork.com/blog https://www.vehiclesnetwork.com/uploads/files/n0/up/58/gv/nf/The_future_of_car_buying.jpg What car buyers are looking for now, and how the future of car shopping will change in a post-pandemic world. According to recent research aggregated by Google , who is shopping for cars and they way people are buying cars is changing swiftly. Here are some of the stats, and what that can mean for your auto dealership. 80% Year-over-year increase in search phrases including “Best car under” Car buyers spend time researching the best car for them. Is your dealership answer these questions ... https://www.vehiclesnetwork.com/blog/C/2021/01/21/The-Future-of-Car-Buying-by-the-Numbers-38 Thu, 21 January 2021 14:12:36 GMT lindsey@apogeeinvent.com